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Date:  Jan 25, 2023

New Delhi, DL, IN

Company:  Bajaj Electricals

Job Title

Funnel sales Incharge

Job Code


Department/ BU




Reporting To

Funnel Manager

Organizational Description

Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of ₹4813 crores (FY 21-22), is a part of "Bajaj Group". Our business includes Consumer Products (Appliances, Fans, Lighting), Exports, Illumination and Transmission & Distribution (Transmission Line and Power Distribution). Our strong presence in premium range of home appliances and cookware with brands like Morphy Richards and Nirlep makes us one of the most lovable brands for our consumers.


While we are known for our innovative consumer products, other businesses such as Illumination and Power Distribution & Transmission have contributed significantly towards nation building. With a rich legacy of nearly 8 decades, we have perfected our business model and at the same time continue to transform ourselves with a culture built on ethics & integrity, agility, straight talking, teamwork and aiming for the best.


It is an exciting time to join Bajaj Electricals as we are creating a future-ready organisation based on key pillars of customer centricity, robust governance and best talent. 

Job Purpose & Scope

To lead Illumination segment business in B2B market place being the principal point of contact between a business and its customers. FSI ensure current customers have the right products and services, identify new markets and customer leads, and pitch prospective customers. In many ways the face of the company, FSI may do everything from answering phones to monitoring the competition, all while maintaining good customer relations and pursuing new sales opportunities as well maintaining good funnel analytics and establish it as a key USP and competitive differentiator that strengthens the reputation and brand goodwill for BEL

Major Areas of Responsibilities & Authorities

  1. Adherence rate
  • As per Funnel system ensuring daily assigned client calls are completed and updated in the system on day to day basis to achieve >80% adherence rate
  • To meet the right stake holders of particular project to ensure the project is favorable to us


  1. Productive Visits
  • To have effective approach funnel management the daily assigned calls which are completed need to be fruitful and effective
  • By meeting the right stake holders gathering information on project details as in the Different key stake holders like contractors , Electrical Consultants ,PMC and Architects
  • Scheduling the visits of meeting different stake holders and providing an key solution basis approach of BEL products and services rendered  to meet client requirements
  • Following all basic principles of BLUE OCEAN Strategy
  1. Application Knowledge
  • Should have an effective knowledge on lighting products, parameters ,Lighting design and solutions
  • Offering client an Solution based approach such as Lighting, HM& poles, Solar and IBMS which are part of BEL –Illumination products
  1. Offer Knowledge
  • Ability to provide an system driven solution approach by providing clients an optimized solution as an proactive approach hence satisfying client requirements
  •  Adopting Q1 moto helps to convert consumer pains to consumer gains
  • By Providing solutions approach generating more revenues to BEL
  1. Selling skill
  • The relevance of the pitch with respect to the project, making client interested in ensuring about other solutions that Bajaj can offer like SOLAR and IBMS
  • Need to make quarterly presentations to Architects, PMC and electrical consultants hence all key stake holders are updated with product solution offerings of BEL
  • Optimization by providing client an cost effective solution with the support of lighting design (I solutions) BEL team
  • Should be an effective communicator by building good repo with clients to ensure continuous business is generated to BEL
  • Generating new leads and maintaining good sales funnel
  1. To ensure smooth transaction sales and achieving  Quarterly and Yearly targets set by management
  2. Collect customer payments in accordance with payment due dates
  3. Channel management- Develop and execute the channel growth strategy & initiatives for specified region, setting plans and reviewing performance for all product lines across the region
  4. Creative problem solving ability



Essential : B.E in Electrical/Electronics

Desirable : MBA sales & marketing


Experience required

7+ years of Sales Executive experience

Desirable: At least 3 years as in Lighting industry experience

Desirable : 2+ years’ sales experience in that region posted

Other Requirements :

Must be physically fit to travel outstation (at least 10 days in a month)

Should be proficient in MS Office

linguistic ability: should be able to converse in local language in that region  

Must have excellent Speaker to address large gathering



Functional Knowledge & Skills (5 pt. scale)

Basic (1-2)

Intermediate (3)

Advance (4-5)

Product knowledge




Service Industry knowledge




IT & Systems knowledge




Presentation & communication skills (external customers/forums )










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