Job Title

Trade Sales Manager

Reporting To

Regional Manager

Department/ BU

CP Trade Sales

Location

Bengaluru

Organizational Description

Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of ₹4813 crores (FY 21-22), is a part of "Bajaj Group". Our business includes Consumer Products (Appliances, Fans, Lighting), Exports, Illumination and Transmission & Distribution (Transmission Line and Power Distribution). Our strong presence in premium range of home appliances and cookware with brands like Morphy Richards and Nirlep makes us one of the most lovable brands for our consumers.

While we are known for our innovative consumer products, other businesses such as Illumination and Power Distribution & Transmission have contributed significantly towards nation building. With a rich legacy of nearly 8 decades, we have perfected our business model and at the same time continue to transform ourselves with a culture built on ethics & integrity, agility, straight talking, teamwork and aiming for the best.

It is an exciting time to join Bajaj Electricals as we are creating a future-ready organisation based on key pillars of customer centricity, robust governance and best talent. 

If it sounds like the place for you, Welcome Onboard! An exciting journey awaits!

Job purpose & Scope

To achieve preset and agreed primary and secondary targets through channel partners.

Major Areas of Responsibilities

1. Achieve sales & collection targets -

• To achieve sales targets directly, through distributors, dealers, wholesalers, institutions and long arm sales personnel.
• To introduce new products & monitor sales of products regularly.

• To ensure timely collection of payments.
• To execute the distribution plan of the territory.

• To accompany distributor sales personnel for order booking on a pre-determined cycle.

2. Manage channel partners -

• Network Expansion - appointment of new dealers & distributors.
• To maintain and nurture good business relations with distributors and retail trade partners and negotiate as per BEL terms.
• Establish stock norms with distributors per market and ensure stocking levels and replenishment.

• Monitor second sales of distributors and dealers.
• Ensure Product merchandising.
• Ensure timely settlement of claims of channel partners.

3. Competitor Analysis -

• To provide market information and feedback on competitor schemes / offerings to internal teams.
• Collect data from market about market share, industry growth and consumer preferences.

4. Sales Administration -

• To provide product knowledge and on-the-job training to distributor Sales personnel.
• To provide monthly report on each distributor in the territory.
• Ensure implementation of schemes by distributors.
• To implement Sales promotion campaigns, product launches, demonstrations, displays etc.
• Regular visit to institutions.

Person Specifications

Essential Qualification: Graduation

Desired Qualification: A Post graduate diploma in sales and marketing is preferred but not essential

Experience: 2-8 years of experience in selling directly or through channel sales - preferably from consumer durable or FMCG industry

Industry Preference: Consumer Durable Industry, Home Appliances/ Kitchen Appliances/FMCG

Sr. No.

Functional Competencies

Critical

Desirable

1

Selling skills

Yes

2

Business Acumen

Yes

3

Analytical Skills

Yes

4

Product Knowledge

Yes

5

Forecasting & Planning

Yes

Sr. No.

Behavioral Competencies

Critical

Desirable

1

Team player

Yes

2

Strategic thinking

Yes

3

Relationship management

Yes

4

Operational effectiveness

Yes

Any specific requirement