Sales Manager - Trade

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Date: Jul 1, 2025

Location: New Delhi, DL, IN

Company: Bajaj Electricals

JOB ROLE

Sales Manager - Trade

JOB CODE

JRO0782

REPORTING TO

Area Sales Manager - Trade

TYPE OF ROLE

Individual Contributor Role

LOCATION

Delhi

BU/ DIVISION

Consumer Lighting

JOB PURPOSE

Responsible for implementing sales & collection strategies by driving the business in the assigned geographical area, appointment of channel partners & monitor distributor performance & sustainability.

KEY RESPONSIBILITIES

  • Sales planning & execution of sales strategies for the assigned geography.
  • Contribute to network expansion by recommending new distributors, dealers & retail trade partners and driving market share in the assigned geography.
  • Focus on secondary sales growth by implementing business goals namely, achievement of distributor-wise secondary targets.
  • Ensuring placement of new products as per commercialization strategy.   Sustain growth through new store growth.
  • Monitoring of sales, collection & stocks on regular basis as budgeted.
  • Ensure after-sales service is provided by the customer care team to all the retailers thereby reducing product returns.
  • Ensuring timely liquidation of defective / slow moving / discontinued products as per organizational norms in collaboration with relevant departments.
  • Maintain and nurture healthy business relations with all internal & external stakeholders and ensure long-term business objectives are achieved.

EDUCATIONAL QUALIFICATIONS

Graduation (any) or MBA/ PGDM (any)

WORK EXPERIENCE

  • 3-5 years of experience
  • Experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.

CERTIFICATIONS

NA

PREFERRED/ ADDITIONAL REQUIREMENT

NA

NO OF REPORTEES

-

INTERNAL / EXTERNAL INTERFACE

  • SCM
  • Logistics 
  • Marketing
  • ABM

FUNCTIONAL COMPETENCIES

  • Channel management
  • Data analysis
  • Financial acumen
  • Market intelligence
  • Product knowledge
  • Relationship management
  • Sales skills

BEHAVIORAL COMPETENCIES

  • Think Beyond
  • Put Customers First
  • Collaborate to Win
  • Develop Talent
  • Be the Best
  • Be Agile

 

 

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