JOB ROLE

Specialist – ABM (Advertising and Branding Management)

JOB ID

JRO0019

REPORTING TO

Lead – ABM (Advertising and Branding Management)

TYPE OF ROLE

Individual Contributor Role

LOCATION

Corporate Mumbai Office

BU/ DIVISION

Advertising & Brand Management

JOB PURPOSE

Responsible for managing advertisement campaigns, executing marketing strategies and maximizing the campaign performance.

KEY RESPONSIBILITIES

• Own operational marketing responsibilities with a focus on driving brand growth, digital innovation, and in-market presence with effective cross-functional collaboration.
• Coordinate with Mainline / Digital / Media / BTL partners to plan an appropriate communication solution, effective to the brand / corporate strategy.
• Understand category, market and competitive analysis on a regular basis.
• Direct / Guide marketing into effective creatives and communication for brand.
• Supervise Coordination of activities internally as well as with vendors.
• Monitoring the budget and timelines of the marketing operations.
• Planning and organizing promotional events and preparing monthly reports on marketing activities.
• Expertise in new-age digital marketing and omnichannel campaigns

EDUCATIONAL QUALIFICATIONS

Graduation in Mass Communication/ Business Studies,

MBA with specialization in Marketing

WORK EXPERIENCE

7-9 years (5 years core experience)

CERTIFICATIONS

NA

PREFERRED REQUIREMENT

• Advertising & Branding domain                 
• Knowledge and understanding of the category / products
• Vendor Management                     
• Budgeting                           
• ATL, BTL, Digital Management                    

NO OF REPORTEES

-

INTERNAL / EXTERNAL INTERFACE

• Lead/Specialist
• External Agencies
• Business & Sales Team
• Vendors , Creative, Research and Media agencies

BEHAVIORAL COMPETENCIES

• Think Beyond
• Put Customers First
• Collaborate to Win
• Develop Talent
• Be the Best
• Be Agile