Recently, there have been instances of fraudulent job offers in the market, misrepresenting Bajaj Electricals ltd. Recruitment fraud is a sophisticated scam commonly committed through online services such as bogus websites, unsolicited e-mails, or messages claiming to be from a legitimate company. The jobs they advertise are fake and do not exist. We are taking this matter very seriously and working closely with the appropriate authorities to address it. Consequently, we have compiled some instructions and information to help you recognize signs of fraud and how to proceed in the event you or someone known to you has got what could be a fake job offer from Bajaj Electricals ltd. Please note that Bajaj Electricals Ltd does not require its applicants to make any payment in any form or for any purpose at any stage of its recruitment and selection process. Please do note that Bajaj Electricals Ltd would not be responsible for actions of any such unscrupulous entities and will not be liable for any loss or damage incurred because of such fraudulent activities. Safeguarding your trust and well-being remains our utmost priority, and we are actively collaborating with the appropriate authorities to address these issues as and when pointed out.

If You Suspect a Scam/Flagging a fake offer

• You may be asked to complete bogus recruitment documents such as application forms, terms and conditions of employment, or visa forms, that may feature our organization name and logo (used without authorization).

• Early in the discussion, the perpetrator/s may request your personal information such as address details, date of birth, CV, passport details, bank details etc.

• You may be asked to contact other companies/individuals such as lawyers, bank officials, travel agencies, courier companies, and visa/immigration processing agencies.

• E-mails will appear to be sent from an officer or a senior executive of the company, often in Legal or Human Resources teams. Fake e-mails do not end with @bajajelectricals.com. They may also have addresses that are similar or deceptively similar, for example, @bajaelectric.in. or @bajajelectric.com.

• You may be asked for a fee to facilitate the job offer. Or cost of training, onboarding, they may confirm that 50% amount will be refunded after your joining.

• The perpetrators will insist on a quick turnaround and infuse a lot of urgency in the communication.

• At Bajaj Electricals Ltd, we are committed to your security and well-being. We want to ensure you are equipped to protect yourself from these scams. Here are some recommended actions:

DO’S

• Do share the e-mail with us at : legal@bajajelectricals.com without deleting any information.

• E-mail headers contain a detailed record of the specific route that an e-mail takes on the internet and will help us identify the perpetrators' location(s) and so, do not simply forward the e-mail as this will remove the header information. To keep the header information, insert the reported fraudulent e-mail into a new e-mail (In Outlook, click Insert > Outlook Item > Selecting the fraudulent e-mail.)

• Do retain the original subject line of the e-mail.

• Do share the complete, unedited content of the e-mail. PLEASE DO NOT change or edit in any way.

DO NOT

• Do not delete the e-mails, as they may be required for investigation later.

• Do not engage in communication with the original sender.

• Do not forward such e-mails to any other mailbox except to : legal@bajajelectricals.com with the details mentioned above. Any communications from Bajaj Electricals Ltd will only come from official company email addresses (@bajajelectricals.com).

• Do not share any personal information and refrain from sharing personal documents before clarifying with relevant authorities.

• Bajaj Electricals ltd takes its security and the security of the people associated with it very seriously. We request you to read and follow these instructions carefully and not fall prey to scams. Bajaj Electricals ltd will not be held responsible in any manner whatsoever for any loss that candidates may suffer from recruitment fraud. If you are interested in applying at Bajaj Electricals ltd, please do check our Careers link at our official website for genuine vacancies, and all the information that you need on our recruitment process.

Thank you.

Create Alert

Lead- Advertising and Brand Management

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Date: Jun 16, 2025

Location: Mumbai, MH, IN

Company: Bajaj Electricals

JOB ROLE	Lead - Advertising & Brand Management
JOB ID
REPORTING TO	Vertical Head - Advertising & Brand Management
TYPE OF ROLE	People Manager Role
LOCATION	Corporate Office Mumbai
BU/ DIVISION	Advertising & Brand Management
JOB PURPOSE	Support in steering brand in a strategic direction based on the company and its stakeholder's vision.
KEY RESPONSIBILITIES	Ability to understand strategic vision and leasing with Vertical Head while delivering the GTM plans for the business concerned. Identify clear spaces to deliver brand & marketing solutions in line with the larger business vision & plan with support from the Vertical Head Plan project milestones by tracking progress, supporting key activities, and ensuring timely execution as per the plan. Monitor brand performance regularly with KPIs like sales, market share, growth etc Manage interactions with external agencies on a Day-to-day basis Collaborate with product, sales, customer marketing & other cross functional teams to align marketing efforts. Translate brand and marketing activities across different marketing mediums Support crafting and own execution of the annual calendar for the portfolio – pivot during the year, when necessary Support Communication development and execution across mediums, monitored across pre-defined KPI’s. Monitor KPI's on a regular basis Ensure adherence predefined budgets for relevant portfolio Provide guidance, support, and mentorship to the team
EDUCATIONAL QUALIFICATIONS	Graduation in Mass Communication/ Public Relations; MBA with specialization in Marketing
WORK EXPERIENCE	8 to 12 yrs in Consumer facing Industry / Planning in Advertising
CERTIFICATIONS	NA
ADDITIONAL REQUIREMENT	Consumer & Brand Fundamentals: Understanding consumer behavior, market research & insights, brand positioning, competitive analysis. GTM Planning: Ability to understand & create GTM plans for product portfolios Vendor Management - Day-to-day coordination (Liaoning) with agencies, ensuring OTIF (On-Time, In-Full) delivery, contract & performance management Budgeting: Managing marketing budget plans, cost optimization and expenditure tracking. ROI Tracking: Measuring campaign performance, tracking key metrics (GRP, CPM, engagement rates), leveraging data analytics for decision-making." Technology & Innovation: Adopting new-age marketing technologies, digital & AI-driven marketing, staying ahead of industry trends. Process & Framework Adherence: Ensure adherence to strong processes frameworks etc. to help delivery impacts. Implementing structured workflows, ensuring compliance with marketing best practices, and optimizing efficiency for impact-driven results.
NO OF REPORTEES	1 to 2
INTERNAL / EXTERNAL INTERFACE
BEHAVIORAL COMPETENCIES	Think Beyond Put Customers First Collaborate to Win Develop talent Be the Best Be Agile

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