International Product Marketing Manager

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Date: May 31, 2025

Location: Mumbai, MH, IN

Company: Bajaj Electricals

JOB ROLE

International Product Marketing Manager

JOB CODE

JRO0188

REPORTING TO

Head – Exports

TYPE OF ROLE

Individual Contributor Role

LOCATION

Corporate Office, Mumbai.

BU/ DIVISION

Exports

JOB PURPOSE

Lead the entire Product Development / Marketing gamut for Exports BU for both B2B and B2C segment.

Responsible to drive Exports Business by Planning, developing & managing the product portfolio as well as enabling Promotion / Marketing of Consumer Electrical Goods.

KEY RESPONSIBILITIES

  • Data Analysis of Competition on markets, products & pricing grid. Monitor, analyze, and evaluate market trends, consumer / customer behavior, and competitor activity to identify new opportunities for the brands. 
  • Building product portfolio and effectiveness of portfolio. Working with sales team to analyze current and future trends
  • New Product Development - Understand Market requirements & accordingly plan, develop & manage product portfolio for Export Markets in close coordination with supporting functions including Product Marketing & R&D.  
  • Product Improvement -Packaging of the product and its look and feel and innovative ways to present it including the aesthetic designs. Coordinating with the creative/design team for this purpose.
  • Proactively Collect, analyze and disseminate information to the sales team at or before the time of new product launch
  • To keep abreast of discontinued and / or to be discontinued Products and disseminate information to Sales Team
  • Working with MARCOM / ABD team to focus energy on specific markets and categories & come up with cost effective marketing plans.
  • Interact with internal marketing team to formulate & create promotional tools for ATL & BTL
  • Organize distributor meet/ dealer meet/ retailer meet, etc.
  • Formulate different schemes for customers/ distributors/ dealers
  • Work with the Advertising team to design Leaflets, calendars, danglers, standees, flexes hoardings, and do the timely dispatch of promotional materials. 
  • Work with Advertising team to develop carton artworks for both Unit as well as master cartons.
  • Collating and advising of relevant International Exhibition.
  • Coordination and arranging participation in International Exhibitions.

 

EDUCATIONAL QUALIFICATIONS

  • MBA / PGD (International Business/Marketing)

WORK EXPERIENCE

7- 10 years of experience in handling product & marketing role for Exports & or preferably Consumer Appliances Industry

CERTIFICATIONS

NA

PREFERRED/ ADDITIONAL REQUIREMENT

    Good knowledge in MS Excel , Power Point,

    Good communication skills are desirable

NO OF REPORTEES

-

INTERNAL / EXTERNAL INTERFACE

  • SCM
  • Logistics
  • R&D
  • Marketing
  • Commercial
  • Channel partners
  • Agencies (QA and leads)

BEHAVIORAL COMPETENCIES

  • Think Beyond
  • Put Customers First
  • Collaborate to Win
  • Develop Talent
  • Be the Best
  • Be Agile

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