Associate - Advertising and Brand Management

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Date: Nov 14, 2024

Location: Mumbai, MH, IN

Company: Bajaj Electricals

JOB ROLE

Associate – ABM (Advertising and Branding Management)

JOB ID

JRO0019

REPORTING TO

Specialist – ABM (Advertising and Branding Management)

TYPE OF ROLE

Individual Contributor Role

LOCATION

Corporate Mumbai Office

BU/ DIVISION

Advertising & Brand Management

JOB PURPOSE

Responsible for managing advertisement campaigns, executing marketing strategies and maximizing the campaign performance.

KEY RESPONSIBILITIES

  • Own operational marketing responsibilities with a focus on driving brand growth, digital innovation, and in-market presence with effective cross-functional collaboration.
  • Coordinate with Mainline / Digital / Media / BTL partners to plan an appropriate communication solution, effective to the brand / corporate strategy.
  • Understand category, market and competitive analysis on a regular basis.
  • Guide marketing into effective creatives and communication for brand.
  • Supervise Coordination of activities internally as well as with vendors.
  • Monitoring the budget and timelines of the marketing operations.
  • Planning and organizing promotional events and preparing monthly reports on marketing activities.
  • Expertise in new-age digital marketing and omnichannel campaigns

 

EDUCATIONAL QUALIFICATIONS

Graduation in Mass Communication/ Business Studies,

MBA with specialization in Marketing

WORK EXPERIENCE

5-7 years (3 years core experience)

CERTIFICATIONS

NA

PREFERRED REQUIREMENT

  • Advertising & Branding domain                
  • Knowledge and understanding of the category / products
  • Vendor Management                   
  • Budgeting                        
  • ATL, BTL, Digital Management                  

NO OF REPORTEES

-

INTERNAL / EXTERNAL INTERFACE

  • Lead/Specialist
  • External Agencies
  • Business & Sales Team
  • Vendors , Creative, Research and Media agencies

BEHAVIORAL COMPETENCIES

  • Think Beyond
  • Put Customers First
  • Collaborate to Win
  • Develop Talent
  • Be the Best
  • Be Agile

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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