Associate - Advertising & Brand Management

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Date: Jun 16, 2025

Location: Mumbai, MH, IN

Company: Bajaj Electricals

 

JOB ROLE

Associate – Advertising & Brand Management

JOB ID

 

REPORTING TO

Associate – Advertising & Brand Management

TYPE OF ROLE

Individual Role

LOCATION

Corporate Office Mumbai

BU/ DIVISION

Advertising & Brand Management

JOB PURPOSE

Responsible for managing advertising campaigns, executing marketing strategies and maximizing the campaign performance.

KEY RESPONSIBILITIES

  • Own operational marketing responsibilities and deliverables on a daily, weekly, monthly, quarterly basis                     
  • Liaise with agency partners to develop / create communication solutions (Online & Offline) as per the larger business plans                      
  • Regularly monitor, track, analyze, and report on category trends, market dynamics, and competitive landscape                           
  • Liaise with internal stakeholders for relevant information to enable development of marketing collaterals                           
  • Oversee and coordinate with internal teams (BTL, CM, Product) and external vendors to ensure seamless information flow and execution.  
  • Adhering to the budget and timelines of the marketing operations.
  • Reporting impact of marketing activities monthly within the team & externally .                           

EDUCATIONAL QUALIFICATIONS

  • MBA with specialization in Marketing
  • Advertising & Branding domain, Knowledge and understanding of the category / products, Digital Management

WORK EXPERIENCE

  • 4 to 8  Yrs of experience

CERTIFICATIONS

NA

ADDITIONAL REQUIREMENT

  • Competitive Analysis: Conduct market research, track competitor strategies, analyse trends, and derive insights for brand positioning.
  • Content Creation: Develop engaging, brand-aligned content for various platforms, ensuring consistency in messaging and tone.     
  • Collateral Development: Design and execute marketing collaterals across digital, print, and other mediums to enhance brand visibility 
  • Creative Mindset: Generate innovative ideas, contribute to campaign concepts, and apply design thinking for impactful brand storytelling.                               
  • Agency Coordination: Effectively liaise with creative and media agencies to ensure seamless execution and timely delivery of marketing assets.                              

NO OF REPORTEES

NA

INTERNAL / EXTERNAL INTERFACE

 

BEHAVIORAL COMPETENCIES

  • Think Beyond
  • Put Customers First
  • Collaborate to Win
  • Develop talent
  • Be the Best
  • Be Agile

 

 

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