Regional Manager - Trade Sales - Appl

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Date: Jul 29, 2025

Location: Kolkata, MH, IN

Company: Bajaj Electricals

JOB ROLE

Regional Manager – Trade Sales – Appl

JOB ID

JRO0644

REPORTING TO

Zonal Head - Trade Sales  

TYPE OF ROLE

People Management Role

LOCATION

REST OF BENGAL, West Bengal

BU/ DIVISION

Consumer Products- Trade Sales

JOB PURPOSE

The RSM bridges strategy and execution by managing trade sales managers and achieving targets for their specific category or region.

KEY RESPONSIBILITIES

  • Business
  • Primary Sales: Achieve primary sales targets by ensuring timely distributor orders and billing.
  • Secondary Sales: Focus on retail-level sales growth through distributor and retailer engagement.
  • Secondary Phasing/Market Servicing: Ensure consistent secondary sales through distributor planning.
  • Nex Direct Dealers: Delivering Primary targets of nex direct dealers.
  • NPD commercialization: Deliver primary & Secondary targets of NPD commercialization
  • Premiumization: Drive premiumization agenda of the organization
  • Distribution
  • GTM Execution: Execute GTM plans at a regional level, ensuring alignment with state objectives.
  • Distributor ROI: Ensure financial viability of distributors by ensuring right revenue mix
  • Distributor Infrastructure: Build strong relationships with distributors and ensure their operational excellence.
  • In Market Execution
  • Market Working: Spend significant time in the market with TSMs to monitor and improve on ground execution.
  • Driving Productivity: Drive daily/weekly productivity for DSOs and TSMs and monitor their performance regularly
  • Market Activities: Executing market engagement activities and deployment of BTL elements, RBP program, WOD & DOA for RPL stores
  • Scheme Optimization & Loyalty Management: Implement and monitor trade schemes to drive sales.
  • Market Intelligence: Identify competitive threats and market opportunities, sharing insights with state teams.
  • Driving Weighted & Numeric Distribution: Increase outlet coverage and improve brand presence.
  • Process Efficiency Improvement: Work with TSMs to streamline sales processes and enhance field execution.
  • Sales IT Execution: Train and ensure TSMs use technology tools effectively for planning and reporting.
  • After Sales
  • After Sales Service: Coordinate with service teams to resolve regional issues.
  • Commercial Efficiency
  • Channel finance: Ensuring timely collection of channel finance and BEL outstanding
  • Working Capital: Ensure adequate working capital investment from distributor.

EDUCATIONAL QUALIFICATIONS

Graduation (any)

 

WORK EXPERIENCE

  • 5-7 years of relevant experience in B2C sales - preferably from FMCD /FMCG/ consumer durables and geographical exposure of the region.
  • Should have experience in B2C Sales.

CERTIFICATIONS

NA

PREFERRED/ ADDITIONAL REQUIREMENT

NA

NO OF REPORTEES

Trade Sales Manager, Territory Manager- Key Accounts

INTERNAL / EXTERNAL INTERFACE

  • SCM
  • Logistics
  • Marketing
  • ABM
  • Sales Coordinators
  • Channel Partners

BEHAVIORAL COMPETENCIES

  • Think Beyond
  • Put Customers First
  • Collaborate to Win
  • Develop Talent
  • Be the Best
  • Be Agile

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