Channel Marketing Manager

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Date: Mar 24, 2025

Location: Kolkata, MH, IN

Company: Bajaj Electricals

JOB ROLE

Channel Marketing Manager

JOB CODE

-

REPORTING TO

Regional Manager - Channel Marketing

TYPE OF ROLE

Individual Contributor Role

LOCATION

Kolkata

BU/ DIVISION

Consumer Lighting

JOB PURPOSE

Implementation of planned BTL activation to drive tertiary for specific geography, execution of branding activities for brand awareness & tracking overall sales impact on executed activity

KEY RESPONSIBILITIES

  • On ground execution of POSM:
  • Identifying right set of outlets for POSM execution.
  • Tracking of POSM by depot and region
  • Audit of POSM Execution.
  • Sales impact analysis from outlets, where it is implemented
  • Retailer Meet:
    • Execution of retailer meet in assigned territory
    • Invitation to top retailers
    • Set-up of event & proper execution flow to be designed
    • To analyze impact of retailer meet & key learning of retailer meet
  • Electricians meet & Execution of APP:
    • Identifying top outlets for electrician meet.
    • Execution of electrician meet in assigned territory
    • Promotion of electrician APP during electrician meet & product knowledge to electricians.
  • DSO & LAS Training/DMS implementation for new set of DTRS
    • Branch wise DSO and LAS training
    • Coordination of DSM implementation.
  • Festivity activation:
    • To carry out festivity activation planned by Regional marketing manager.
    • To Analyze Impact of festivity activation in set of outlets
  • Market storming activation:
    • To execute market storming activity planned by RMM. For example, NPD (CHALO BAZAAR DAY), Focus pack (HALLABOL)

 

  • DSO/Channel partner Target communication
    • Timely upload of DSO/LAS target on the SFA APP
    • Continues personalized communication via whatsAPP, about total target and achievement to DSOs/LAS/Channel partners
  • Best Practices
    • To prepare testimonials of best practices of DSO/Channel partner & create monthly newsletter, which can be shared to larger group.
  • Supervisory Feedback from SFA application and other information
  • Price Benchmarking & competition analysis:
    • Collection of key competition activities including- Product portfolio, pricing, NPDs, Schemes
  • Beat plans and Other important information properly reflecting in SFA (DSO/LAS/Supervisory application)
    • On monthly basis checking of key information like product master, pricing master, scheme master, beat master is properly updated in various SFA app
    • Ensure ID creation for new LAS and DSO

EDUCATIONAL QUALIFICATIONS

  • Graduation (any) or MBA/ PGDM (any)

WORK EXPERIENCE

  • 5-7 years of experience 
  • Relevant experience in B2C sales - preferably from lighting & electrical industry and geographical exposure of the region.

CERTIFICATIONS

NA

PREFERRED/ ADDITIONAL REQUIREMENT

NA

NO OF REPORTEES

NA

INTERNAL / EXTERNAL INTERFACE

  • SCM
  • Logistics
  • Marketing
  • ABM
  • Sales Coordinators
  • Channel Partners
  • External vendors (For collaterals)

FUNCTIONAL COMPETENCIES

  • Data analysis
  • Financial acumen
  • Market intelligence
  • Product knowledge
  • Relationship management
  • Sales skills
  • Vendor management

BEHAVIORAL COMPETENCIES

  • Think Beyond
  • Put Customers First
  • Collaborate to Win
  • Develop Talent
  • Be the Best
  • Be Agile

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