Recently, there have been instances of fraudulent job offers in the market, misrepresenting Bajaj Electricals ltd. Recruitment fraud is a sophisticated scam commonly committed through online services such as bogus websites, unsolicited e-mails, or messages claiming to be from a legitimate company. The jobs they advertise are fake and do not exist. We are taking this matter very seriously and working closely with the appropriate authorities to address it. Consequently, we have compiled some instructions and information to help you recognize signs of fraud and how to proceed in the event you or someone known to you has got what could be a fake job offer from Bajaj Electricals ltd. Please note that Bajaj Electricals Ltd does not require its applicants to make any payment in any form or for any purpose at any stage of its recruitment and selection process. Please do note that Bajaj Electricals Ltd would not be responsible for actions of any such unscrupulous entities and will not be liable for any loss or damage incurred because of such fraudulent activities. Safeguarding your trust and well-being remains our utmost priority, and we are actively collaborating with the appropriate authorities to address these issues as and when pointed out.

If You Suspect a Scam/Flagging a fake offer

• You may be asked to complete bogus recruitment documents such as application forms, terms and conditions of employment, or visa forms, that may feature our organization name and logo (used without authorization).

• Early in the discussion, the perpetrator/s may request your personal information such as address details, date of birth, CV, passport details, bank details etc.

• You may be asked to contact other companies/individuals such as lawyers, bank officials, travel agencies, courier companies, and visa/immigration processing agencies.

• E-mails will appear to be sent from an officer or a senior executive of the company, often in Legal or Human Resources teams. Fake e-mails do not end with @bajajelectricals.com. They may also have addresses that are similar or deceptively similar, for example, @bajaelectric.in. or @bajajelectric.com.

• You may be asked for a fee to facilitate the job offer. Or cost of training, onboarding, they may confirm that 50% amount will be refunded after your joining.

• The perpetrators will insist on a quick turnaround and infuse a lot of urgency in the communication.

• At Bajaj Electricals Ltd, we are committed to your security and well-being. We want to ensure you are equipped to protect yourself from these scams. Here are some recommended actions:

DO’S

• Do share the e-mail with us at : legal@bajajelectricals.com without deleting any information.

• E-mail headers contain a detailed record of the specific route that an e-mail takes on the internet and will help us identify the perpetrators' location(s) and so, do not simply forward the e-mail as this will remove the header information. To keep the header information, insert the reported fraudulent e-mail into a new e-mail (In Outlook, click Insert > Outlook Item > Selecting the fraudulent e-mail.)

• Do retain the original subject line of the e-mail.

• Do share the complete, unedited content of the e-mail. PLEASE DO NOT change or edit in any way.

DO NOT

• Do not delete the e-mails, as they may be required for investigation later.

• Do not engage in communication with the original sender.

• Do not forward such e-mails to any other mailbox except to : legal@bajajelectricals.com with the details mentioned above. Any communications from Bajaj Electricals Ltd will only come from official company email addresses (@bajajelectricals.com).

• Do not share any personal information and refrain from sharing personal documents before clarifying with relevant authorities.

• Bajaj Electricals ltd takes its security and the security of the people associated with it very seriously. We request you to read and follow these instructions carefully and not fall prey to scams. Bajaj Electricals ltd will not be held responsible in any manner whatsoever for any loss that candidates may suffer from recruitment fraud. If you are interested in applying at Bajaj Electricals ltd, please do check our Careers link at our official website for genuine vacancies, and all the information that you need on our recruitment process.

Thank you.

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Regional Manager - Appliances

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Date: Sep 19, 2025

Location: KA, IN

Company: Bajaj Electricals

Job Description

JOB ROLE	Regional Manager – Appliance	JOB ID	37799
REPORTING TO	Zonal Head - Trade Sales	TYPE OF ROLE	People Management Role
LOCATION	Bangalore	BU / DIVISION	Consumer Products- Trade Sales
JOB PURPOSE
Lead the assigned geographical area and implement sales & collection strategies. Shortlisting of channel partners for appointment & achieving distribution reach. Meeting working capital requirements of the business. Manage & monitor distributor performance & sustainability.
KEY RESPONSIBILITIES
1. • Business • Primary Sales: Achieve primary sales targets by ensuring timely distributor orders and billing. • Secondary Sales: Focus on retail-level sales growth through distributor and retailer engagement. • Secondary Phasing/Market Servicing: Ensure consistent secondary sales through distributor planning. • Nex Direct Dealers: Delivering Primary targets of nex direct dealers. • NPD commercialization: Deliver primary & Secondary targets of NPD commercialization • Premiumization: Drive premiumization agenda of the organization • Distribution • GTM Execution: Execute GTM plans at a regional level, ensuring alignment with state objectives. • Distributor ROI: Ensure financial viability of distributors by ensuring right revenue mix • Distributor Infrastructure: Build strong relationships with distributors and ensure their operational excellence. • In Market Execution • Market Working: Spend significant time in the market with TSMs to monitor and improve on ground execution. • Driving Productivity: Drive daily/weekly productivity for DSOs and TSMs and monitor their performance regularly • Market Activities: Executing market engagement activities and deployment of BTL elements, RBP program, WOD & DOA for RPL stores • Scheme Optimization & Loyalty Management: Implement and monitor trade schemes to drive sales. • Market Intelligence: Identify competitive threats and market opportunities, sharing insights with state teams. • Driving Weighted & Numeric Distribution: Increase outlet coverage and improve brand presence. • Process Efficiency Improvement: Work with TSMs to streamline sales processes and enhance field execution. • Sales IT Execution: Train and ensure TSMs use technology tools effectively for planning and reporting. • After Sales • After Sales Service: Coordinate with service teams to resolve regional issues. - Commercial Efficiency • Channel finance: Ensuring timely collection of channel finance and BEL outstanding • Working Capital: Ensure adequate working capital investment from distributor.
EDUCATIONAL QUALIFICATIONS	Graduation (any)
WORK EXPERIENCE	5-7 years of relevant experience in B2C sales - preferably from FMCD /FMCG/ consumer durables and geographical exposure of the region. Should have experience in B2C Sales.
CERTIFICATIONS	NA
PREFERRED/ ADDITIONAL REQUIREMENT	NA
REPORTEES	Trade Sales Manager, Territory Manager- Key Accounts
INTERNAL / EXTERNAL INTERFACE	SCM Logistics Marketing ABM Sales Coordinators Channel Partners

BEHAVIORAL COMPETENCIES

Think Beyond
Put Customers First
Collaborate to Win
Develop Talent
Be the Best
Be Agile

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