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Date:  Jul 6, 2024


Company:  Bajaj Electricals

Job Title

Key Accounts Manager  

Job Code


Department/ BU




Reporting To


Organizational Description

Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of ₹5429 crores (FY 22-23), is a part of "Bajaj Group". Our business includes Consumer Products (Appliances, Fans, Lighting), Exports, Illumination and Transmission & Distribution (Transmission Line and Power Distribution). Our strong presence in premium range of home appliances and cookware with brands like Morphy Richards and Nirlep makes us one of the most lovable brands for our consumers.


While we are known for our innovative consumer products, other businesses such as Illumination and Power Distribution & Transmission have contributed significantly towards nation building. With a rich legacy of nearly 8 decades, we have perfected our business model and at the same time continue to transform ourselves with a culture built on ethics & integrity, agility, straight talking, teamwork and aiming for the best.


It is an exciting time to join Bajaj Electricals as we are creating a future-ready organisation based on key pillars of customer centricity, robust governance and best talent. 


If it sounds like the place for you, Welcome Onboard! An exciting journey awaits!


Job Purpose & Scope

To drive Specific Key Accounts in Chennai and establish Bajaj offering as the most dependable, technically advanced yet competitive solution to address customer concern with value added service for long term benefits. This role is responsible to drive revenue from Key accounts.

Major Areas of Responsibilities & Authorities

  1. Mapping the segment assigned across Geographies & Engage in Reach & extraction of Revenues from those accounts
  • Should be very strong in Mapping of each Segment /Sub-segment to ensure Reach/ Extraction & building Strong funnel pipeline to support Rolling forecast in revenue generation for the segment Assigned.
  • Should be strong in relation building with key stakeholders
  • Frame strategies to increase Share of Wallet from assigned sub segments across geographies.
  • Formulate core strategies from HPLS (High Potential Low Share) sub segments and drive it for all types of Industries and Indoor Lighting segment
  • Design Engagement programs for Strategic accounts involving different stake holders internally.


  1. Driving Specification Sales in Key accounts
  • To get engage self in Driving the signature range of products in BEL Illuminations product portfolio to create edge over competition
  • Creating marquee projects for the segment and motivating the other members in driving to create unique Case studies with the completed projects – including customer testimonials etc.      


  1. Customer Satisfaction & Profitability
  • Forecasting from the funnel conversion to improve on the delivery timelines to support customer requirements
  • Ensuring accurate forecast and no addition in FG stocks


Qualification: Indicate necessary qualification

Essential : Degree in Engineering in Electrical

Desirable : MBA Marketing


Experience: Market knowledge to frame strategy, competitor product knowledge & assessment of customer requirement to offer right solution

8-12 years of experience in any industry handling electrical equipment (Most preferable – Lighting. Switchgear / cable / LT panel will be added advantage)

At least 3 years of Key Account Role in the segment with experience in handling team/ Complex projects. 

Desirable: Complete Exposure in project sale

Other Requirements :

Should be physically fit to travel within assigned territory

Should have good market feedback.

Functional Knowledge & Skills: Indicate necessary knowledge & skills required to perform the job responsibilities effectively. Indicate the level of proficiency required for each KSA by checking the appropriate column:

Functional Knowledge & Skills (5 pt. scale)

Basic (1-2)

Intermediate (3)

Advance (4-5)

Product & commercial knowledge




Customer knowledge & contact




Market scenario




Government investment




Presentation & communication skills (external customers / Gathering)




Experience in Team handling




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