Recently, there have been instances of fraudulent job offers in the market, misrepresenting Bajaj Electricals ltd. Recruitment fraud is a sophisticated scam commonly committed through online services such as bogus websites, unsolicited e-mails, or messages claiming to be from a legitimate company. The jobs they advertise are fake and do not exist. We are taking this matter very seriously and working closely with the appropriate authorities to address it. Consequently, we have compiled some instructions and information to help you recognize signs of fraud and how to proceed in the event you or someone known to you has got what could be a fake job offer from Bajaj Electricals ltd. Please note that Bajaj Electricals Ltd does not require its applicants to make any payment in any form or for any purpose at any stage of its recruitment and selection process. Please do note that Bajaj Electricals Ltd would not be responsible for actions of any such unscrupulous entities and will not be liable for any loss or damage incurred because of such fraudulent activities. Safeguarding your trust and well-being remains our utmost priority, and we are actively collaborating with the appropriate authorities to address these issues as and when pointed out.

If You Suspect a Scam/Flagging a fake offer

• You may be asked to complete bogus recruitment documents such as application forms, terms and conditions of employment, or visa forms, that may feature our organization name and logo (used without authorization).

• Early in the discussion, the perpetrator/s may request your personal information such as address details, date of birth, CV, passport details, bank details etc.

• You may be asked to contact other companies/individuals such as lawyers, bank officials, travel agencies, courier companies, and visa/immigration processing agencies.

• E-mails will appear to be sent from an officer or a senior executive of the company, often in Legal or Human Resources teams. Fake e-mails do not end with @bajajelectricals.com. They may also have addresses that are similar or deceptively similar, for example, @bajaelectric.in. or @bajajelectric.com.

• You may be asked for a fee to facilitate the job offer. Or cost of training, onboarding, they may confirm that 50% amount will be refunded after your joining.

• The perpetrators will insist on a quick turnaround and infuse a lot of urgency in the communication.

• At Bajaj Electricals Ltd, we are committed to your security and well-being. We want to ensure you are equipped to protect yourself from these scams. Here are some recommended actions:

DO’S

• Do share the e-mail with us at : legal@bajajelectricals.com without deleting any information.

• E-mail headers contain a detailed record of the specific route that an e-mail takes on the internet and will help us identify the perpetrators' location(s) and so, do not simply forward the e-mail as this will remove the header information. To keep the header information, insert the reported fraudulent e-mail into a new e-mail (In Outlook, click Insert > Outlook Item > Selecting the fraudulent e-mail.)

• Do retain the original subject line of the e-mail.

• Do share the complete, unedited content of the e-mail. PLEASE DO NOT change or edit in any way.

DO NOT

• Do not delete the e-mails, as they may be required for investigation later.

• Do not engage in communication with the original sender.

• Do not forward such e-mails to any other mailbox except to : legal@bajajelectricals.com with the details mentioned above. Any communications from Bajaj Electricals Ltd will only come from official company email addresses (@bajajelectricals.com).

• Do not share any personal information and refrain from sharing personal documents before clarifying with relevant authorities.

• Bajaj Electricals ltd takes its security and the security of the people associated with it very seriously. We request you to read and follow these instructions carefully and not fall prey to scams. Bajaj Electricals ltd will not be held responsible in any manner whatsoever for any loss that candidates may suffer from recruitment fraud. If you are interested in applying at Bajaj Electricals ltd, please do check our Careers link at our official website for genuine vacancies, and all the information that you need on our recruitment process.

Thank you.

Create Alert

Regional Manager - Channel Marketing

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Date: Apr 29, 2025

Location: Chennai, TN, IN

Company: Bajaj Electricals

JOB ROLE	Regional Manager - Channel Marketing
JOB ID	JRO3637
REPORTING TO	National Trade Marketing Manager
TYPE OF ROLE	People Management Role
LOCATION	Chennai
BU/ DIVISION	Channel Marketing & Sales Strategy
JOB PURPOSE	To plan and oversee the execution of high impact trade promotion activities to propel market demand in the designated area and ensure sustainable business growth by developing the sales capability of front-line sales force.
KEY RESPONSIBILITIES	Delivering business/market share in collaboration with zonal sales teams for the year/quarter/month. Plan building blocks of business to deliver business in collaboration with zonal sales leadership. Identify micro geography, rural, festive, or events like business opportunities and deliver growth. Devising, monitoring and reviewing all channel marketing activities that are channel /category/ SKU specific. All activities to be planned in sync with sales team & as guided by the head of channel marketing. Responsible for general trade, modern trade, CPC, CSD, institutions business. Plan & review the execution of BTL activations like in-shop branding, POSMs, indoor & outdoor visibility. Design trade marketing trade schemes / promotions for all BU to gain market shares / share in trade with positive ROIs. Tracking the numeric & weighted distribution. Check effectiveness of sales force (DSOs & TSMs) and guide them in ensuring implementation, roll out programs to gain weighted distribution / counter shelf via right programs. Designing and driving urban and rural demand generation activities separately to deliver overall numbers. Review performance & effectiveness of the Regional product trainers & ensure upgradation of skills. Leveraging data analytics / analytics tools to drive productivity and efficiency of DSOs/distributors + higher ROIs on all programs, faster & more accurate decision making. Ensure tracking & validation of competitors pricing in the geography and provide appropriate inputs, set up a panel of stores for tracking & design automated solutions on the same. Develop talent in the team & rest of team by motivating & guiding them on all essential parameters.
EDUCATIONAL QUALIFICATIONS	Graduation (any) + PGDM/ MBA (any)
WORK EXPERIENCE	10-15 years post qualification work experience in distribution/sales capability roles /trade marketing Industry preference FMCG/FMCD/CE/ Retail.
CERTIFICATIONS	NA
PREFERRED/ ADDITIONAL REQUIREMENT	Extensive travel across the geography.
NO OF REPORTEES	Channel Marketing Manager
INTERNAL / EXTERNAL INTERFACE	Trades Sales Product team Commercial team Logistics Retailers, distributors, DSO Vendors
BEHAVIORAL COMPETENCIES	Think Beyond Put Customers First Collaborate to Win Develop Talent Be the Best Be Agile

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