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Date:  Jun 5, 2021

Guwahati, AS, IN

Company:  Bajaj Electricals

Job Title

Area Head

Job Code


Department/ BU

Illumination – Sales



Reporting To

Regional Head - Sales, Illumination

Organizational Description

Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of ₹4573 crores (FY 20-21), is a part of "Bajaj Group". Its businesses include Consumer Products (Appliances, Fans, Lighting), Exports, Illumination and Transmission & Distribution (Transmission Line and Power Distribution). We also have a strong presence in premium range of home appliances and cookware with brands like Morphy Richards and Nirlep.


We are a Great Place to Work certified company focused on creating an employee-centric workplace and a customer-centric business. With 18 branch offices across the country, the company has a chain of distributors, authorized dealers, retail outlets and approximately 480+ customer care centers. Our global footprints are in Africa, Middle East and China.


Bajaj Electricals offers a new-age, modern, progressive, dynamic and fast-paced workplace while still retaining the core Gandhian values advocated by our founding father, Shri Jamnalal Bajaj. Apart from work, we also believe in bringing about change in our society through our philanthropic work. Our Corporate Social Responsibility (CSR) initiatives rest on sustainability, gender diversity, employee volunteering and community outreach programs.’

Job Purpose & Scope

To lead & motivate the sales team in branch and achieve sustainable growth in sales by increasing the reach to clients and ensuring good image of brand, by coordinating with all internal departments in case of any issues.


Major Areas of Responsibilities & Authorities

Funnel parameters are given in attached annexure under FM sheet.

Apart from that, the following is also followed:-

  1. Maximize reach to untapped clients.
  2. Generate sustainable sales growth.
  3. Motivate and guide team to achieve better performances.
  4. Manage and develop relations with channel partners.
  5. Coordinate cross functional activities like working as a team with BD, Design teams, etc

Qualification: Indicate necessary qualification[NS1] 

Essential : Degree in Engineering in Electrical /Mechanical

Desirable : MBA Operations


Experience: Indicate necessary experience required to perform the job responsibilities effectively. Please mention if any specific industry experience, profile experience or work experience required[NS2] .

20 + Years of experience in any consumer durable industry

At least 5 years as National Head Service/ consumer care in any White or Brown goods industry

Desirable : Exposure to BPO industry 

Other Requirements :

Must be physically fit to travel outstation (atleast 10 days in a month)

Must have excellent public speaking capabilities to address large gathering

Functional Knowledge & Skills: Indicate necessary knowledge & skills required to perform the job responsibilities effectively. Indicate the level of proficiency required for each KSA by checking the appropriate column[NS3] .

Functional Knowledge & Skills (5 pt. scale)

Basic (1-2)

Intermediate (3)

Advance (4-5)

Product knowledge




Service Industry knowledge




IT & Systems knowledge




Presentation & communication skills (external customers/forums )










Mandatory qualification

- Degree in any specific discipline

- Desirable  



Mandatory experience

XX no of experience in ABC industry

Atleast XX in role/or managing xyz responsibilities

Functional Knowledge , skill required for the role

At what level it is required

This can also include if any behavioral/soft skills required for the role