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Date:  Feb 23, 2021

Ahmedabad, GJ, IN

Company:  Bajaj Electricals

Bajaj Electricals Limited (BEL), a globally renowned and trusted company, with a turnover of ₹4987 crores (FY 19-20), is a part of "Bajaj Group". Bajaj Electricals’ business includes Consumer Products (Appliances, Fans, Lighting), Exports, Illumination and Transmission & Distribution (Transmission Line and Power Distribution). We also have a strong presence in premium range of home appliances and cookware with brands like Morphy Richards and Nirlep.


We have 18 branch offices across different parts of the country besides being supported by a chain of distributors, authorized dealers, retail outlets and approximately 480 customer care centers. To increase our global footprint, Bajaj Electricals has also set up offices in Africa, Middle East and China.


Bajaj Electricals is driven by Gandhian set of values advocated by our founding father, Shri Jamnalal Bajaj. Our current leaders carry forward this legacy while evolving for the future. “Inspiring Trust”, our tagline, is something that we associate with and try to fulfil in our everyday endeavors. Apart from work, we also believe in bringing about change in our society through our philanthropic work. Our Corporate Social Responsibility (CSR) initiatives rest on sustainability, gender diversity, employee volunteering and community outreach programs.

Job Purpose & Scope

  • FSI ensure current customers have the right products and services, identify new markets and customer leads, and pitch prospective customers.
  • To achieve growth and sales targets with a strategic sales plan that expands the company’s customer base.
  • Also to build and promote strong long lasting customer relationships by understanding their requirement & partnering with them.

Major Areas of Responsibilities & Authorities

  • Engage customers in defined region for meeting planned goals and managing the database as per the calls assigned by the Funnel Manager
  • Participate in negotiations i.e. Try at level best to negotiate and close the big deals
  • Understand customer requirement and provide techno- commercial offer through pre sales team
  • Conduct presentation and demonstration at customer place
  • Ensure long lasting customer relationship by providing proper support.
  • Coordinate delivery 
  • Updating report and sharing hurdles and outcome of the visits.
  • Maintaining daily report along with proper database of all the opportunity apart from funnel.
  • Sharing competitor’s details and our position in the market.
  • Daily follow up to existing clients and to maximize the reach to untapped areas.
  • Should be comfortable in outstation travel in defined region

Application Knowledge

  • Should have an effective knowledge on lighting products, parameters ,Lighting design and solutions
  • Offering client an Solution based approach such as Lighting, HM& poles, Solar and IBMS which are part of BEL –Illumination products
  • To ensure smooth transaction sales and achieving Quarterly and Yearly targets set by management
  • Collect customer payments in accordance with payment due dates